The Serbian Society of Naturalists, a dedicated organization committed to preserving the natural world, recognized the need for a strong brand identity that effectively communicates its values and goals to the public.
We settled on a brand identity that was simple, elegant, and modern. The primary color scheme was inspired by the natural elements of the earth - green and brown. The tagline 'Volim zelenu planetu' conveys the Society's dedication to protecting the environment by expressing their love for the green planet.