Since its opening in the heart of Belgrade in 2019, Hotel Mona Plaza has established itself as a one-of-a-kind spot, frequented by both locals and tourists.
Upon their opening, we created a concept for a campaign that used hands as a symbol of generosity and hospitality to portray Mona Plaza’s deeply rooted ethos of extraordinary service.
Recently, the brand was ready to make a big splash, and stand for something that would elevate this idea even further, reintroducing the campaign as - Truly unique.
So, we created an integrated campaign rooted in the promise that Mona Plaza offers a world of genuinely unique experiences.
From build boards, to magazine publications and social media we made sure Mona plaza’s first image ad campaign was a truly unique one.