EJO Cosmetics
Client:
Ejo cosmetics
What we did
Graphic design
Photography
Videography
Branding
Art Direction
Website
Visual identity
Packaging
Marketing Strategy
Social Media
Content Marketing
Year
2021
Creating responsible & effective beauty
We are all getting older and seeing ourselves change.
Yes, it is a natural process, but the majority of us wants to slow it down, so we hurry to buy the latest skincare products that promise the world. The beauty industry's need for mass consumption and overpowering marketing promises has become obvious.
Establishing their production in Zurich, Switzerland, the founders of EJO Cosmetics came up with a minimalistic anti-aging skincare line with just 4 products - EJO Skin. Created by combining a balanced mix of science and nature, these products offered notable results while protecting the environment.
Using the unique proposition we recognized in EJO, we created an entire brand system that comes together to express the new movement towards responsible and effective beauty.
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Unity & simplicity
Through every touchpoint, we made sure to emphasize EJO’s dedication to ethical practices in skincare while also appealing to the luxury side of the market. Much of the design was kept minimalistic to portray unity and simplicity that we see in nature.
Bringing the true essence of EJO forward, we balanced simplicity with luxury, creating a raw brand experience that embraced high end minimalism.
After many years of working together, we continue to work with EJO to rise above the overcrowded marketing promises of the industry and connect with consumers on a deeper level.
Date
February 13, 2022
